And live streaming is right at the center of it. Live videos are becoming an essential part of a broader content strategy for many businesses looking to expand their audience and draw in more customers. And you’re not the only one your audience probably has the same approach to content consumption. The experience of watching it happen in real-time makes for better viewing. You’d want to watch the magic happen on video-and you’d prefer it while live streaming it in real time. Ask yourself: would you prefer to watch a video of Gordon Ramsay cooking a steak or read about it?
